India’s media and entertainment sector registers 9% growth in 2025: I&B Secretary

New Delhi, Oct 15, 2026 : India’s media and entertainment sector grew by 9% to reach 2.78 lakh crore rupees in 2025, Secretary of the Ministry of Information and Broadcasting, Chanchal Kumar said today. Speaking at the CII Big Picture Summit in Mumbai today, Mr Kumar said that at a time when media companies worldwide are reassessing their business models, India has a distinct advantage, with its vast domestic market, rich storytelling traditions, cultural diversity and young creative workforce.

He emphasised the need to strengthen intellectual property, ensure sustainable revenues, promote disciplined investments and build audiences globally.

He said the government’s role is to create an ecosystem in which creativity can grow into scalable enterprises. He said the next edition of WAVES is scheduled to be held in Mumbai in October 2027.

He added that the WAVES platform provides an opportunity for India’s creative industries to engage with international markets. The Indian Institute of Creative Technologies (IICT) is being developed to strengthen skills, research and capabilities in animation, visual effects, gaming, comics, extended reality and emerging technologies. The Big Picture Summit is the Confederation of Indian Industry’s annual flagship event for the media and entertainment sector. It brings together policymakers, industry leaders and creative professionals to discuss strategies for the sector’s future growth.