India Strengthens Global Promotion of Durga Puja After UNESCO Recognition
North East, Mar 10, 2026 : The Government of India has intensified efforts to promote Durga Puja globally following its recognition as an element of Intangible Cultural Heritage by UNESCO. Under the Ministry of Culture’s Global Engagement Programme, financial support has been extended to international organizations to enhance awareness and cultural outreach related to the festival.
According to a written reply in the Lok Sabha by Union Minister for Culture and Tourism Gajendra Singh Shekhawat, the ministry allocated Rs.22,29,244 in 2023 for research and documentation required for submitting the traditional cultural nomination to UNESCO.
As part of international outreach initiatives, the Sangeet Natak Akademi, the nodal agency for the project, shared a special video of Durga Puja celebrations in September 2025 with the Association of the Indian Bengali Community in Tokyo (Ippon Sadan Hujin Indojino Sudoi). The organization has been closely observing the festival’s spiritual and cultural significance.
Further highlighting the festival on the global stage, a traditional Dhunuchi dance performance was showcased during the Intergovernmental Committee meeting held at Red Fort in Delhi from December 8 to 13, 2025. The event was attended by UNESCO officials and representatives from more than 190 participating countries, giving the iconic ritual global visibility.
The government is also expanding its international tourism campaign “Incredible India 2”, placing special emphasis on Durga Puja as a UNESCO-recognized living cultural heritage. The initiative aims to attract international tourists and showcase India’s diverse cultural traditions.
To support the UNESCO nomination and documentation process, Sangeet Natak Akademi formed an expert committee that conducted extensive research and consultations with communities, groups, and individuals involved in the festival. The documentation covered the historical evolution, artistic excellence, rituals, and the social and cultural context of Durga Puja, ensuring broad participation from all stakeholders.
These steps reflect the government’s continued efforts to preserve and promote one of India’s most vibrant cultural traditions on the global stage.