UIDAI partners with Research Firm

New Delhi, Nov 11, 2025 : Unique Identification Authority of India, UIDAI has signed an agreement with Behavioural Insights Limited, a research consultancy, to enhance adoption of Mandatory Biometric Update (MBU) among children. Ministry of Electronics and IT said, the agreement aims to increase MBU in Aadhaar for 5 year and 15 year olds. It also aims to address behavioural, logistical, and awareness-related barriers to ensure timely updates, enabling seamless access to services and benefits linked to Aadhaar. The IT Ministry said, tailored behavioural interventions will be designed, tested, and implemented to encourage Aadhaar MBU updates. It added that once enrolled in Aadhaar, a child needs to update biometric, including fingerprint, iris and photo on attaining the age of 5 and then again on attaining the age of 15 years. The waiver of MBU charges for the said age group have already come into effect since 1 October this year and will be in force for a period of one year.

Talking to media, CEO of UIDAI, Bhuvnesh Kumar said, when technology is aligned with human behaviour, digital identity evolves from a purely technical process into a more seamless, trustworthy, and empowering experience.

CEO of Behavioural Insights Limited, Rachel Coyle said that a new evidence-based understanding of human behaviour can boost updates of Aadhaar and help Aadhaar number holders get access to crucial public services.