National Consumer Helpline (NCH) witnesses’ remarkable growth in NE states

New Delhi, Feb 20, 2025 : The National Consumer Helpline (NCH), an initiative of the Department of Consumer Affairs, has achieved unprecedented success in the North - Eastern region of India.

Among the states in the region, Arunachal Pradesh has emerged as a standout performer, recording a significant surge in consumer grievance registrations and resolutions. With 318 grievances in 2020, the state witnessed an exponential rise in number of consumers reaching out to NCH through various channels leading to 15,860 consumer grievances being registered in 2024. Arunachal’s progress highlights growing consumer awareness and trust in the NCH platform, driven by innovative outreach initiatives and technological interventions.

This success reflects the collective outcome of multiple initiatives undertaken by the Department to promote consumer awareness and deliver effective grievance redressal mechanisms in some of the most geographically challenging areas of the country.

The Northeastern states, with their unique demographics and socio-economic challenges, have traditionally faced barriers in accessing consumer grievance redressal mechanisms. The NCH’s concerted efforts in these states have led to an impressive increase of 300%, escalating from a modest 9162 grievances in 2020 to 36,609 grievances in 2024. Arunachal Pradesh, in particular, has witness a outstanding growth in this movement, with a significant share of the complaints pertaining to issues in sectors such as e-commerce, telecom services, digital payments, and faulty goods and services.




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