Tripura Tourism Unveils New Logo, Fresh Controversy Erupts Over Design Highlighting 'RIP'

By Our Correspondent

Agartala, July 19, 2025

The Tripura Tourism Department has recently unveiled its new logo, but instead of widespread appreciation, the move has once again sparked controversy in the social media. Critics and citizens have raised serious concerns about the logo's design, particularly the prominence of the letters "RIP", which appear more visually striking than the word "Tripura" itself.

The logo was officially launched by Chief Minister Dr. Manik Saha during a foundation stone-laying ceremony held at Banduar, Udaipur a few days ago. The event was part of a grand tourism development initiative worth Rs. 97.70 crore, which includes replicas of the 51 Shakti Peethas, Tripura’s first glass skywalk bridge, the largest Nataraj idol, and a 400-seat amphitheatre, all aimed at boosting spiritual and cultural tourism in the state.

However, what has left many surprised is that even five days after the official launch, the new logo has not been uploaded to the official website of the Tripura Tourism Corporation. This lack of coordination has further fueled public dissatisfaction and raised questions about the government's preparedness and execution of the rollout.

This incident also echoes a previous controversy from earlier this year, when the newly approved State Emblem of Tripura also drew flak for allegedly failing to represent the state’s unique identity.

Opposition Leader Jitendra Chaudhury, reacting to the emblem earlier, had stated that it does not reflect the nature, culture, or landscape of Tripura. He mentioned that even within the ruling BJP, there were voices of discontent regarding the emblem's design. Despite the emblem’s approval by the Union Ministry of Home Affairs on January 9, and being hailed by Chief Minister Dr. Saha as a “significant milestone,” the opposition continues to criticize it.

Now, with the tourism logo controversy following closely behind, critics argue that branding efforts meant to promote Tripura are instead inviting embarrassment, due to design choices that are not only questionable but also culturally tone-deaf.

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